Boards of Directors and other high-visibility groups.
Measure the perceptions and priorities of high-level decision makers
Learning how high-level decision makers perceive an issue – or which issues they perceive as important – is often critical in complex organizations. But how can one meaningfully measure those views without resorting to simplistic surveys, lengthy 1:1 interviews, or artificial group encounters? The Penny Process offers the ideal solution.
A large financial holding company wanted to learn how board members in of each its subsidiaries viewed a particular business unit. By customizing the 5-minute survey to the specific issues of interest, executives measured the key priorities across 8 different boards of directors, then created a business plan that addressed them. Board members at both the holding company and at each subsidiary were impressed with the specificity of the plan and with the simplicity and efficiency of the effort.