The Penny Group provides successful people and companies with actionable insights from their own prospects and clients. We guarantee those insights will add revenue.

Another customer satisfaction survey?

Not at all.

Customer satisfaction surveys ask for feedback on the issues the provider has decided are important. The Power to Know® enables you to understand how each individual makes his/her buying decisions -- and why.

The difference is enormous.

Psychologists know that purchase decisions are rarely made logically by weighing choices using a clear strategy. Instead, most buying decisions are made based on two or three overriding issues.

Which issues are used varies greatly across individuals. Buying decisions are based upon preferences and perceptions, most unexpressed.  Traditional survey research fails to capture this fact.

The Penny Group and The Power to Know® uncover how and why your prospects and clients make their choices.  More importantly, the process tells you exactly what to do to increase revenue, retention, and profit.