Not only do we make it simple, but the questions we ask are intriguing enough to cause the client or prospect to think, to reflect and to offer you powerful and insightful responses.

"Gee, I never quite thought about why I buy before, but your questions nailed it.  I’m interested to see what happens next."

Every buyer has different “hot buttons.” What good does it do to measure perceptions on issues that don’t contribute to a buyer’s purchase decision?

You really need just two answers:

•    Which factors most determine whether this person buys or not; and

•    How does this individual perceive you on those factors?

The Penny Group's instrument -- our "Client Relationship Review" -- is interesting enough that respondents actually enjoy completing it. 

Step 1 is to collect responses.  Step 2 is to help you understand and act upon them.