The Penny Group | The Power to Know®


Welcome What we do: Whatever your product or service, the perceptions of your clients and prospects are the single most powerful predictors of your success. [learn more...] How we're different: We look forward \| Proven ROI \| Simple and intriguing \| Actionable insights \| Turnkey process Applications: Clients \| Prospects \| New Clients \| Centers of Influence \| Losses and Gains \| Board Members	Latest News... VIP Forum Case Study: The Penny Group's Client-Advisor Alignment Survey Speech: Creating Loyalty in a Trust Market: The 75/25 Dilemma Article: Worth Every Penny Article: Rediscovering Your Clients and Learning Their Buying Triggers