1. Actionable client insights, not generic trends

When provided with data about customers, EVERY salesperson, rep, or leader immediately asks 1) “What does this mean to me?” and 2) “How do I take action on this?”

But those two simple and logical questions confound most client research efforts. Why? Most researchers can’t differentiate responses by client, which means they implicitly assume the same trend applies to every individual. But they know that assumption is faulty!

The Penny approach answers 1) what new insights can I gain about THIS CONTACT, and 2) how do I take ACTION on them?

Only The Penny Group tells you, “What are the key drivers of loyalty for this client?” and “What does this rep need to do to become this client’s (or prospect’s) provider of choice?

The answer we deliver is individually-specific and reliably accurate; it is also immediately actionable. We report exactly what that rep must to do to significantly increase sales with that individual, converting that buyer into a loyal advocate.

How we're different:

If you’ve seen the mention of “a survey” generate groans of “Not another one!” from your team and your clients, you’re not alone.

But both groups experience The Penny Process as completely different.

There are at least 5 key reasons why:


  1. Actionable client insights, not generic trends
  2. We focus on loyalty, not satisfaction
  3. An ROI that is dramatic and proven
  4. Buy-in from reps AND clients
  5. An ongoing process for growth AND development

Email to learn more about how The Penny Process can benefit your company.


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